Consulting services
McGallen & Bolden is a management and technology consulting firm with a full spectrum of services that many other firms do not offer.
McGallen & Bolden PR Corporation (USA), together with McGallen & Bolden Associates in Singapore, specializes in high-tech and biotech publicity and marketing for Nasdaq, pre-IPO, and start-up firms. Our highly rated publicity program creates sustainable and winning PR for our clients, including broadcast coverage. Our programs are innovative, and exclusive. If you require custom publishing of books, magazines, newsletters, and email news, we are highly experienced as well. Our consultants are known editors and media advisors. Because of our strong business, marketing, branding, and operations experience, we are able to help you position your brand, developing product names, and corporate identity as well, through internal expertise and partners. And if you need a hand with your business plan and marketing plan, talk to us as well. Want to know about your competitors? Our dedicated and expert researchers can compile findings for you!
Our PR practice focuses on strategic counsel, deliverables, with MBAclipbase™, a trademarked news clipping database and value measurement system. The value measurement system is based on PREF™ (PR Effectiveness Factor), a weighted formula for measuring the reach and dollar value equivalence of news generated by us. This unique solution has been featured as a Fast Company Fast50 Finalist candidate. We have also recently developed the MBACampaignManager™, a contact manager and media communication software for in-house use.
We provided a value-added news release service for retained clients, available at MicroWire.info. The site has static news pages for presence of news mindshare, as well as a RSS (Rich Site Summary) version for journalists who prefer to receive frequent and efficient news updates.
Our marketing, publicity, and public relations (PR) side of the business provides strategic counsel, real hands-on consulting work by seniors, audits, event management, professional journalistic and PR pitching, and media and communication training. Specific areas include (but not limited to):
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strategic communication and marketing counsel
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corporate communication (training/employee)
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crisis communication and management
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policy development (PR, communication and social)
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media, spokesperson and presentation training
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speech and video script writing
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public affairs
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media relations and coverage monitoring
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brand communication and strategy counsel
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marketing communication
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communication, perception and discrepancy audits
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event management (as lead consultant)
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media collateral project management
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DV, film and video production
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Web content & site creation and hosting
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podcasts & webcasts
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reverse press tours (bringing US & Europe journalists here)
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custom books (coffee table, ghostwriting)
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advertisement and advertorial copywriting
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custom newsletter and magazines
As your regional master agency working in conjunction with partners, or your trusted outsourced marketing and publicity department, you will feel confident that you can leave your campaigns and outreach in capable, mature, reliable hands.
Like to see some of our comprehensive TV and radio coverage for our clients?
McGallen & Bolden Knowledge Inc. specializes in Internet and e-business strategy and implementation training programs, as well as Service Quality and ISO related programs. Specialized training programs and consulting for Internet security, antivirus and anti-spam strategy are also available, especially when most antivirus programs have failed users consistently. Our training programs will show you how a combination of enterprise policy, enforcement and open source solutions and custom software can secure your enterprise much more than many commercial "patchware" can. The differentiator is that our proven training programs are targeted at managers and bridge technology to make it accessible by non-IT managers. We also help clients customize their existing in-house training programs to prepare for the New Economy.
Our publicity consultants are also experienced in helping book authors reach out to the media, through a comprehensive marketing and publicity program, which can include public relations (PR), advertising, direct mail, seminars, bookstore promotion events, tie-in events, conferences, and so on.
Some of our senior partners and consultants have also published books before, and are known personalities and experts in their fields. If you need a co-author to boost your book profile, we can lend a listening ear as well.
McGallen & Bolden Group is a Independent Book Publishers Association (IBPA), USA. Through IBPA, we can promote your books to the USA market as independent publishers and agents.
McGallen & Bolden consultants are familiar with specific sports and sportspeople publicity requirements, having published sports and health bestselling books, and some of the consultants and associates are health enthusiasts, naturopathic philosophers, multi-title bodybuilding champions, and so on.
Request for information now!
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